OBJECTIVE

Venture was engaged with a New Zealand media business to review strategic opportunities for the business and had two primary objectives for the project:

  • To evaluate the long term future of the FTA market and determine new business opportunities for the business

  • To assess the organisation’s cost base and sales strategy and thus determine the optimal editorial and sales model for news creation and advertising sales across multi-platform

 

OUR SOLUTION

Venture’s final outputs were spread across a number of phases, during which we:

  • Conducted in-depth analysis on the long term trends of the FTA advertising (and broader video content) market and competitive dynamics in NZ

  • Identified new opportunities to expand beyond general broadcasting into new (adjacent) markets (e.g. eCommerce, video)

  • Demonstrated how second screen can drive commercial value for the broadcaster

  • Detailed benchmarking of the organisation’s cost base against broadcasters globally; provided recommendations on how it can reduce cost and evolve its news and current affair operations

  • Assessed the new sales model, cross-platform measurement capabilities, and long term rate trends; provided recommendations on the company’s future sales strategy