Recruitment Marketing Outlook 2018

Artificial Intelligence and Machine Learning technologies are set to transform the online recruitment market

Recruitment digital display advertising expenditure (A$ mn)

  • The Net Employment Outlook for 2018 for Australia has improved compared to CY2017—Employment Outlook peaked at 13% (a six-year high) in March 2018, before falling to 11% in September 2018.

  • Unemployment rate decreased to 5.0% (a six-year low) in September 2018 from 5.5% in August 2017.

  • Seek is the dominant player in the job boards industry, while LinkedIn is a dominant player in the Professional Networks space. While alternative job boards exist, they are unlikely to challenge Seek’s dominance at least in the Australian market.

  • Artificial Intelligence and Machine Learning are transforming the industry by allowing recruitment companies to offer better job recommendations and data driven insights.

“This article is an extract of a report published by our sister company Venture Insights. To enquire about becoming a subscriber, please contact Nigel Pugh.”