OBJECTIVE

For an Australasian publisher, Venture Consulting was engaged to assist in designing a new Women's Network of sites. We set out to answer how the published should:

  • Leverage the content and assets of all relevant titles to drive audience

  • Generate multiple revenue streams online and across other digital channels

  • Determine what are the go-to-market strategies for the network

 

OUR SOLUTION

The Venture team reviewed the existing sites as well as conducted substantial research around competitors and other women's sites. We used both qualitative and quantitative analysis to establish the market opportunity of how to best utilise the client's assets in their Women's Network, and go to market consumer proposition

The Venture Team’s work also included analysis to establish the optimal network operating model, including a business case financial model, traffic model and launch plan

In addition, Venture assisted with preparation of the presentation of the Woman’s Network strategy at the client's board meeting