Venture was engaged by a leading media intelligence business in the Asia-Pacific region to develop a turnaround strategy, following a detailed diagnostic of the client’s product profitability.
The focus was on reversing customer churn and declining profitability, and providing a clear, compelling road-map to future growth.
It was also critical to deliver an implementation plan with well-defined next steps, to ensure effective execution at all levels.
We defined the client’s successful end state considering market/competitor and consumer trends
We collaborated closely with stakeholders at all levels to develop practical and effective strategic initiatives
We quantified the impact of initiatives individually and collectively, including cash flow impact
We facilitated regular workshops and presentations with senior stakeholders and Board members
We developed a detailed execution plan, and tools to communicate the strategy to the business and the market
The strategy was presented to the Board and approved; it was delivered to the market soon after